Marketing research with SPSS / Wim Janssens ... [et al.]. - Harlow, England ; New York : Prentice Hall/Financial Times, 2008. - x, 441 p. : ill.

Includes bibliographical references and index.

9780273703839 (pbk. : alk. paper) 0273703838 (pbk. : alk. paper)

2007045264


SPSS for Windows.


Marketing research.

HF5415.2

658.8/30285555