Smith, P.R. <br/><br/>
Strategic marketing communications :  new ways to build and intergrate communications / 
by P.R. Smith, Chris Berry and Alan Pulford. 
 - Revised ed. 
 - London :  Kogan,  1999. 
 - xii, 300 p. ;  cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0749429186 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing.<br/>Communication.<br/>Communication.