TY  - BOOK
AU  - Smith,P.R.
AU  - Berry,P.R.
AU  - Pulford,Alan
TI  - Strategic marketing communications: new ways to build and intergrate communications 
SN  - 0749429186 :
PY  - 1999///
CY  - London
PB  - Kogan
KW  - Strategic marketing
KW  - Communication
KW  - sears
N1  - Includes bibliography and index
ER  -