Marketing for higher awards / 
by Dave Needham   [et al.]. 
 - ed. 
 - Oxford :  Heinemann,  1999. 
 - iv, 380 p. :  ill. ;  cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>043545529x :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.