TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 0750669977 (pbk.)
AV  - HG173 .E56 2007
U1  - 332.10688 22
PY  - 2007///
CY  - Amsterdam, Boston, London
PB  - Butterworth-Heinemann
KW  - Financial services industry
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references (p. [381]-389) and index
ER  -