Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier, Julie Anne Lee. 
 - 4th ed. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2005. 
 - xx, 573 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273685295 (alk. paper) 
<br/><br/><label>LCCN: </label>2004057632 
<br/><br/><label>Nat. Bib. No.: </label>GBA476770  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects.<br/>International business enterprises--Social aspects.<br/>Intercultural communication.<br/>Multinational corporations--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF1416  / .U85 2005