Bhattacharjee, C. <br/><br/>
Services marketing :  concepts, planning and implementation. 

 - ed. 
 - New Delhi :  Excel Books,  2006. 
 - p. ;  cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>8174464778 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Service industries--Marketing.<br/>Marketing.<br/>Service industries--Marketing.