TY  - BOOK
AU  - Bhattacharjee,C.
TI  - Services marketing: concepts, planning and implementation
SN  - 8174464778 :
PY  - 2006///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
KW  - Service industries
KW  - sears
N1  - Includes bibliographic references and index
ER  -