01998cam a22003494a 4500 0000018669 20230921134846.0 041214s2006 njum b a001 0 eng 2004029593 0131469185 (OCoLC)57283926 DLC DLC YDX c=Program for Cooperative Cataloging HF5415 .K636 2006 658.8 22 658.8 K84p11 Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. 11th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. xx, 651, [94] p. : col. ill. ; 29 cm. Includes bibliographical references and index. Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. Marketing. Armstrong, Gary. Table of contents http://www.loc.gov/catdir/toc/ecip055/2004029593.html 091125 N 20230822095114.0 1430738153 3617 3617 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK0044046 2023-09-21 00:00:00 c.023983 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK0033354 2023-09-21 00:00:00 2023-09-21 BK