Aaker, David A. <br/><br/>
Marketing research. / 
by Aaker, David A., Kumar, V. and Day, George S. 
 - 9th. 
 - New York :  John Wiley,  2007. 
 - xvi, 774p. : ill. 
<br/><br/><label>ISBN: </label>9788126517916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.