Chifimbo, Jerry. <br/><br/>
An investigation of how Coca Cola soft drink has managed to sustain consumer loyalty in Zimbabwe's hyper-inflationary environment: 1999-2008 / 
by Jerry Chifimbo. 
 -  2008. 
 - 69 p. ;  cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2008. 
<br/><br/>Includes bibliographical references (p.68-69) and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.