TY  - BOOK
AU  - Chifimbo,Jerry
ED  - Chinhoyi University of Technology.
TI  - An investigation of how Coca Cola soft drink has managed to sustain consumer loyalty in Zimbabwe's hyper-inflationary environment: 1999-2008
PY  - 2008///
KW  - Consumer behaviour
N1  - Dissertation (Msc.)--Chinhoyi University of Technology, 2008; Includes bibliographical references (p.68-69) and abstract
ER  -