Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, OH : Thomson/South-Western, c2006. - xlii, 774 p. : col. ill. ; 29 cm.

Previously published: Ft. Worth, TX : Harcourt College Publishers.

Includes bibliographical references and indexes.

0324271972 (student ed.)


Consumer behavior.
Marketing research.
Consumers.

HF5415.32 / BLA