Blackwell, Roger D. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, OH : Thomson/South-Western, c2006. - xlii, 774 p. : col. ill. ; 29 cm. Previously published: Ft. Worth, TX : Harcourt College Publishers. Includes bibliographical references and indexes. ISBN: 0324271972 (student ed.) Subjects--Topical Terms: Consumer behavior.Marketing research.Consumers. LC Class. No.: HF5415.32 / BLA