Keller, Kevin Lane. <br/><br/>
Strategic brand management :  a European perspective / 
by Kevin Lane Keller, Tony Aperia and Mats Georgson. 
 - ed. 
 - Harlow, England :  Pearson Education,  2008. 
 - xxiv, 829  p. ;  cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273706328  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Product management.<br/>Brand name products--Management.