TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Aperia,Tony
AU  - Georgson,Mats
TI  - Strategic brand management: a European perspective 
SN  - 9780273706328
PY  - 2008///
CY  - Harlow, England
PB  - Pearson Education
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - sears
N1  - Includes bibliographical references and index
ER  -