Heritage marketing /
Shashi Misiura.
- Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006.
- xvi, 280 p. : ill. ; 25 cm.
Includes bibliographical references (p. [271]-274) and index.
0750663189 (pbk.)
9780750663182
Cultural property--Protection. Heritage tourism. Historic sites. Marketing. Cultural property--Protection. Cultural tourism. Historic sites. Marketing.