TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: a practical approach for the new Millenium 
T2  - (McGraw-Hill/Irwin Series in Marketing)
SN  - 0256195552
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -