02043cam a22003494a 4500 0000019897 20230921134913.0 100920s2006 njum b a001 0 eng 2004029593 0137128274 DLC DLC YDX c=Program for Cooperative Cataloging HF5415 .K636 2008 658.8 22 658.8 K84p11 Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. xxxii, [various pagings] : col. ill. ; cm. Includes bibliographical references and index. Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. Marketing. Armstrong, Gary. Table of contents http://www.loc.gov/catdir/toc/ecip055/2004029593.html 100920 N 20230822095114.0 1430738153 4036 4036 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK0034515 2023-09-21 00:00:00 c.026220 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK0034722 2023-09-21 00:00:00 c.026219 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK0034679 2023-09-21 00:00:00 c.026221 2023-09-21 BK