Bearden, William O.,  1945. <br/><br/>
Marketing principles & perspectives / 
 Marketing principles and perspectives. 
William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. 
 - 4th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  c2004. 
 - x1, 596 p. :  ill. ;  29 cm. 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0072539097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.