00914cam a2200277 a 4500 0000020039 20230921134917.0 xxm a000 0 0072539097 HF5415.1 BEA Bearden, William O., 1945. Marketing principles & perspectives / William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. Marketing principles and perspectives. 4th ed. Boston, Mass. : Irwin/McGraw-Hill, c2004. x1, 596 p. : ill. ; 29 cm. Irwin/McGraw-Hill series in marketing. Includes bibliographies. Marketing United States. Ingram, Thomas N. LaForge, Raymond W. 101102 7 20230822095114.0 1430738153 4086 4086 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415.1 BEA BK0035054 2023-09-21 00:00:00 c.026388 2023-09-21 BK