Marketing principles & perspectives Marketing principles and perspectives Bearden, William O. 1945 creator Ingram, Thomas N. LaForge, Raymond W. text xx Boston, Mass Irwin/McGraw-Hill c2004 4th ed. monographic
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x1, 596 p. : ill. ; 29 cm. William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. Includes bibliographies. Marketing United States Irwin/McGraw-Hill series in marketing 0072539097 20230921134917.0 0000020039