TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  -  Advertising management
SN  - 9788177588507
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Advertising management
N1  - Includes index
ER  -