Hackley, Christopher E. <br/><br/>
Advertising and promotion :  communicating brands / 
Chris Hackley. 
 - London ;  Thousand Oaks, Calif. :  SAGE Publications,  2005. 
 - 264 p., [8] p. of plates :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [239]-246) and index. 
<br/><br/><label>ISBN: </label>0761941533 (hbk.) 0761941541 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA480089  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.<br/>Advertising--Social aspects.<br/>Advertising--Brand name products.
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / H33 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1