TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Advertising and promotion: communicating brands 
SN  - 0761941533 (hbk.)
AV  - HF6161.B4 H33 2005
U1  - 659.1 22
PY  - 2005///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
KW  - sears
N1  - Includes bibliographical references (p. [239]-246) and index
ER  -