Christopher, Martin. <br/><br/>
Relationship marketing :  creating shareholder value / 
Martin Christopher, Adrian Payne, David Ballantyne. 
 - Rev ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - xvi, 242 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 1991. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750648392 
<br/><br/><label>Nat. Bib. No.: </label>GBA1-Z5427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8