Organizational rhetoric : situations and strategies /
Mary F. Hoffman, Debra J. Ford.
- Thousand Oaks, Calif. : Sage, c2010.
- xx, 267 p. : ill ; 24 cm.
Document en Commande Ou en Traitement.
Includes bibliographical references (p. 245-257) and index. Bibliogr.
Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and maintenance rhetoric -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences. Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and image maintenance -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences.