TY  - BOOK
AU  - Hoffman,Mary F.
AU  - Ford,Debra J.
TI  - Organizational rhetoric: situations and strategies 
SN  - 9781412956680 (alk. paper)
AV  - HD30.3 .H59 2010
U1  - 808/.06665 22
PY  - 2010///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Communication in organizations
KW  - Communication dans les organisations
N1  - Document en Commande Ou en Traitement; Includes bibliographical references (p. 245-257) and index; Bibliogr; Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and maintenance rhetoric -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences; Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and image maintenance -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences
ER  -