Gummesson, Evert. <br/><br/>
Total relationship marketing / 
by Evert Gummersson. 
 - 3rd ed. 
 - Amsterdam :  Elsevier,  2008. 
 - xiv, 376 p. :  ill. ;  cm. 
<br/><br/><label>ISBN: </label>9780750686334  $52.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.