01046cam a2200313 a 4500 0000020548 20230921134929.0 050224s2006 enkmf b a001 0 eng GBA616963 bnb 0750667494 (pbk.) (OCoLC)63186379 UKM UKM BAKER BWKUK HD69.B7 D46 2006 658.827 22 De Chernatony, L. (Leslie) From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. 2nd ed. Oxford : Butterworth-Heinemann, 2006. xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm. Previous ed.: 2001. Includes bibliographical references and index. Brand name products. Trademarks. Product management. 110712 N 20230822095114.0 1430738153 4292 4292 0 0 0 0 cutlib cutlib 2023-09-21 0 HD 69 DEC BK0036207 2023-09-21 00:00:00 c.028906 2023-09-21 BK