Consumer tribes / 
edited by Bernard Cova, Robert Kozinets, Avi Shankar. 
 - Amsterdam ;  London :  Butterworth-Heinemann,  2007. 
 - xvii, 339 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750680240 (pbk.) 0750680245 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA726154  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Consumer behavior.<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>658.8342