TY  - BOOK
AU  - Cova,Bernard
AU  - Kozinets,Robert
AU  - Shankar,Avi
TI  - Consumer tribes
SN  - 9780750680240 (pbk.)
U1  - 658.8342 22
PY  - 2007///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Market segmentation
KW  - Consumer behavior
KW  - Consumers
KW  - sears
N1  - Includes bibliographical references and index
ER  -