International marketing /
by Pervez Ghauri and Philip Cateora.
- 2nd ed.
- London : McGraw-Hill/Irwin, c2006.
- xxxiv, 664 p. : col. ill., col. maps ; 29 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780077108304 : $40 0071111026 (international : alk. paper)
2003064164
Export marketing. International business enterprises. Multinational corporations.