Ghauri, Pervez.

International marketing / by Pervez Ghauri and Philip Cateora. - 2nd ed. - London : McGraw-Hill/Irwin, c2006. - xxxiv, 664 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

9780077108304 : $40 0071111026 (international : alk. paper)

2003064164


Export marketing.
International business enterprises.
Multinational corporations.

HF1416 / .C375 2005

658.8/4