TY - BOOK AU - Ghauri,Pervez AU - Cateora,Philip TI - International marketing SN - 9780077108304 : AV - HF1416 .C375 2005 U1 - 658.8/4 22 PY - 2006/// CY - London PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises KW - Multinational corporations KW - sears N1 - Includes bibliographical references and indexes ER -