Solomon, Michael R.

Consumer behaviour : buying, having, and being / Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato. - 5th Canadian ed. - Toronto : Pearson Canada, c2011. - xiv, 591 p. : col. ill. ; 29 cm.

Includes bibliographic references and indexes.

9780137018284 0137018282


Consumer behavior--Textbooks.
Consumption (Economics)--Textbooks.
Economics--Textbooks.
Consumers--Textbooks.
Consumption (Economics)--Textbooks.
Economics--Textbooks.