Selling today : creating customer value /
Gerald L. Manning, Barry L. Reece, Michael Ahearne.
- 11th ed.
- Upper Saddle River, N.J. : Prentice Hall, c2010.
- xxxi, 505 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 473-487) and indexes. Includes bibliographical references and index.