Selling today : creating customer value - Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael; Manning, Gerald L. (Upper Saddle River, N.J. : Prentice Hall, 2010)
Includes bibliographical references (p. 473-487) and indexes.
Includes bibliographical references and index.
Keywords: Selling; Selling -- Textbooks; Selling -- Textbooks