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  <titleInfo>
    <title>Selling today</title>
    <subTitle>creating customer value</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Manning, Gerald L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Reece, Barry L.</namePart>
  </name>
  <name type="personal">
    <namePart>Ahearne, Michael.</namePart>
  </name>
  <name type="personal">
    <namePart>Manning, Gerald L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Upper Saddle River, N.J</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>c2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>11th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxi, 505 p. : ill. (chiefly col.) ; 29 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Gerald L. Manning, Barry L. Reece, Michael Ahearne.</note>
  <note>Includes bibliographical references (p. 473-487) and indexes.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Selling</topic>
    <topic>Textbooks</topic>
  </subject>
  <subject authority="sears">
    <topic>Selling</topic>
    <topic>Textbooks</topic>
  </subject>
  <classification authority="lcc"> .M35 2010</classification>
  <classification authority="ddc" edition="22">658.85</classification>
  <identifier type="isbn">9780132079952</identifier>
  <identifier type="isbn">013207995X</identifier>
  <identifier type="lccn">2008036662</identifier>
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