TY - BOOK AU - Manning,Gerald L. AU - Reece,Barry L. AU - Ahearne,Michael AU - Manning,Gerald L. TI - Selling today: creating customer value SN - 9780132079952 U1 - 658.85 22 PY - 2010/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Selling KW - Textbooks KW - sears N1 - Includes bibliographical references (p. 473-487) and indexes; Includes bibliographical references and index ER -