McNamee, Patrick B. <br/><br/>
Strategic market planning :  a blueprint for success / 
Patrick McNamee. 
 - Chichester ;  New York :  Wiley,  c2000. 
 - xvii, 363 p. :  ill. ;  24 cm. 
 - CBI series in practical strategy. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780471499978 
<br/><br/><label>LCCN: </label>97041435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3695 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8