TY  - BOOK
AU  - McNamee,Patrick B.
TI  - Strategic market planning: a blueprint for success 
SN  - 9780471499978
AV  - HF5415.13 .M3695 1998
U1  - 658.8 21
PY  - 2000///
CY  - Chichester, New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -