TY  - BOOK
AU  - Hair,Joseph F.
TI  - Essentials of marketing research
SN  - 9780073381022 (alk. paper)
U1  - 658.8/3 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Higher Education
KW  - Marketing research
N1  - Includes bibliographical references (p. [358]-361) and index
ER  -