TY - BOOK AU - Thompson,Arthur A. AU - Gamble,John AU - Peteraf,Margaret A. AU - Strickland A.J. TI - Crafting and executing strategy: the quest for competitive advantage /concepts and cases SN - 9780071317009 : PY - 2012/// CY - New York PB - McGraw-Hill KW - Strategic planning KW - Business planning N1 - Includes bibliographical references and indexes ER -