Keegan, Warren J. <br/><br/>
Global marketing management. 

 - 7th ed. 
 - New Delhi :  Prentice-Hall of India,  2009. 
 - 643 p. ;  cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Details of global marketing environment, opportunities, programs and marketing strategy. 
<br/><br/><label>ISBN: </label>9788177580082 :  $40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Export--Management.<br/>Marketing--Management.