TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 9788177580082 :
PY  - 2009///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Export
KW  - sears
N1  - Includes index; Includes bibliographical references
N2  - Details of global marketing environment, opportunities, programs and marketing strategy
ER  -