TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 9780273737025
PY  - 2011///
CY  - Harlow, England
PB  - Pearson Education
KW  - Business planning
KW  - Case studies
KW  - Strategic planning
KW  - sears
N1  - Includes Glossary and index
ER  -