02935cam a22004334a 4500 0000021530 20230921134958.0 060501s2007 enkm b a001 0 eng 2006014545 GBA636017 bnb 0415382432 (hard cover) 9780415382434 (hard cover) 0415382440 (soft cover) 9780415382441 (soft cover) (OCoLC)65468055 c=Program for Cooperative Cataloging HF5415.32 .C6595 2007 658.8/342 22 Consuming experience / edited by Antonella Carù and Bernard Cova. London : Routledge, 2007. xvi, 203 p. : ill. ; 24 cm. Includes bibliographical references and index. Pt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. Pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. Pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. Pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. Pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould. Consumer behavior Social aspects. Identity (Psychology) Consumption (Economics) Psychological aspects. Consumers Psychology. Consumers Social aspects. sears Identity (Psychology) sears Identity. Consumption (Economics) Psychological aspects. sears Consumers Psychology. sears Carù, Antonella. Cova, Bernard. 120327 N 20230822095114.0 1401800014 4655 4655 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415.32 CON BK0041250 2023-09-21 00:00:00 c.c.030887 2023-09-21 BK