Consuming experience
Carù, Antonella.
Cova, Bernard.
text
bibliography
enk
London
Routledge
2007
monographic
eng
xvi, 203 p. : ill. ; 24 cm.
Pt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. Pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. Pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. Pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. Pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould.
edited by Antonella Carù and Bernard Cova.
Includes bibliographical references and index.
Consumer behavior
Social aspects
Identity (Psychology)
Consumption (Economics)
Psychological aspects
Consumers
Psychology
Consumers
Social aspects
Identity (Psychology)
Identity
Consumption (Economics)
Psychological aspects
Consumers
Psychology
HF5415.32 .C6595 2007
658.8/342
0415382432 (hard cover)
9780415382434 (hard cover)
0415382440 (soft cover)
9780415382441 (soft cover)
2006014545
060501
20230921134958.0
0000021530