TY  - BOOK
AU  - Carù,Antonella
AU  - Cova,Bernard
TI  - Consuming experience
SN  - 0415382432 (hard cover)
AV  - HF5415.32 .C6595 2007
U1  - 658.8/342 22
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Consumer behavior
KW  - Social aspects
KW  - Identity (Psychology)
KW  - Consumption (Economics)
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - sears
KW  - Identity
N1  - Includes bibliographical references and index; Pt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. Pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. Pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. Pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. Pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould
ER  -