Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. 
 - 5th ed. 
 - Pearson Education ;  London :  FT Prentice Hall,  2012. 
 - xv, 578 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273740933 :  $65.00 0273706977 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007041193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.<br/>Target marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .H66 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/02