TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicolaud,Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9780273740933 :
AV  - HF5415.127 .H66 2008
U1  - 658.8/02 22
PY  - 2012///
CY  - Pearson Education, London
PB  - FT Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes bibliographical references and index
ER  -